EA commercial administration of the licensing of the goods and services of others

The franchisor owns business resources, including registered trademarks, corporate logos, patents, proprietary technology, trade names, business models, and other intellectual property or commercial resources
The two parties establish a legal relationship through a contract: the franchisor and the franchisee sign a written contract to clarify their rights and obligations, which belongs to the contractual relationship between equal civil subjects
Unified business model: The franchisee must operate under the unified standards set by the franchisor, covering site selection, decoration, training, supply chain, service processes, etc
Risk and Responsibility Independence: The franchisee is responsible for its own profits and losses, and independently assumes business risks; The franchisor does not directly participate in daily management, but has the right to supervise compliance
Diverse structures: may include initial franchise fees, ongoing management fees, revenue rebates, or hybrid models